HOP was founded in 2018 by Geoff, Matthew and Ash after successfully pitching for start-up funding from Student Enterprise, University of Surrey.
More and more products were coming onto the sports market that were trading off between the health and environmental benefits. A product was either great nutritionally but cost the Earth in some way, or environmentally friendly with little nutritional benefit. They believed there must be a better way that provided both benefits… and that was edible crickets!
The idea to create a business around edible insects was an extremely novel concept at the time despite most of the Eastern world having done so for a long time. There was a lot of proving to be done and people needed convincing to overcome the perceived ‘disgust’ factor. Crickets are a complete source of protein containing all nine essential amino acids, which is why they created a protein bar. Once the first prototypes were formulated with cricket powder, dates, walnuts, cocoa, coconut oil, rice snaps, HOP BAR was validated by sports people, nutritionists and investors.
HOP also have a passion for education, with one of their key activities being public speaking on the benefits of edible insects. HOP have been finalists at both Falling Walls (a conference hosted in Berlin on new and innovative ideas for future generations) and the Director of the Year Awards 2019, presented by Sir Trevor McDonald.
HOP is proud to give a proportion of all profits to the charity Water Aid through the Work for Good partnership.
Being still a relatively new brand, HOP have a small but specialised range. Starting with their original Chocolate Nutmix, they are expanding their range to include 5 new flavours from October, HOP also offer a cricket protein Powder. To stick with their environmentally-friendly ethos, products also come in recyclable packaging.
HOP BAR is packed full of high quality protein. Recently revamped with 6 all new flavours, there is a wide range to suit whatever your preferred taste.
The remastered original Choco Nutmix
Cookies and cream blueberry muffin
- When to eat them – HOP bars work the same as a typical energy protein bar, so they can be eaten during the day at work for an extra protein boost to meet your macros, pre- workout for fuel or a post workout snack to help restore and build muscle.
- Nutrition – HOP bar is packed full of high quality protein goodness, with 15 crickets per bar and containing all 9 amino Essential acids.
Macros per 30g serving
See all our HOP reviews on our website.
The future of nutrition is here! Version 2 of HOP Cricket Powder is for athletes, health enthusiasts, and the environmentally conscious, made from 100% crickets.
- When to use it – This Gluten and Dairy Free powder is perfect to add to a smoothie or shake post-workout, or for use in home baking and cooking to give your food a protein boost. HOP have also gone the extra mile to give you a selection of recipes to make with your Powder.
- Nutrition – 1 tbsp of cricket powder packs a whopping 10g of protein for only 59 calories. This high quality protein also provides all essential amino acids, Calcium to support healthy bones and is a good source of iron and vitamin B12 for healthy red blood cell production.
To leave a review of HOP powder, visit our website.